Richard Watts.

Richard Watts spends his workdays inside the most private rooms in American finance — guiding the country's wealthiest families through the most intimate decisions they'll ever make. His writing is the public expression of that work. Four books and counting.

From this side, the job was a personal brand and a web presence that holds the same gravity as the books. No agency flash. No stock-photo advisor look. A site that reads the way Richard sounds in print — direct, considered, hard-earned.