Winery · Livermore Valley · 13 years
Lucca Winery.
Thirteen years on the digital side of a California winery. Web, ecommerce, wine club, print, email — the whole stack, held in one room.
Fourteen varietals. One winery.
Held in one room.
— JKCA · Lucca retainer · since 2013
Scope
Built around the brand, not over it.
Lucca already had a brand when I came on in 2013. The work was the digital expression — and then keeping that expression current for the next thirteen years. Long-haul means showing up after the launch, every year, when it stops being exciting and starts being craft.
What I do
- WebMarketing site + tasting room pages, refreshed over the years.
- EcommerceCart, checkout, shipping rules, wine club subscriptions.
- EmailDrip flows for club members, release announcements, lifecycle.
- PrintTasting menus, club inserts, in-room collateral as needed.
What I don't
- BrandLucca's identity pre-dated me. I built around it, not over it.
- WineryI don't pour wine. They're still the ones doing the actual work.
The lineup
A working winery's real labels.
Reds across the Livermore Valley — fourteen-plus varietals, every label its own design. The shop holds the full set; here's a sample.
Syrah
Zinfandel
Sangiovese
Petite Sirah
Grenache
Mourvèdre
Dionisio
Lola
From vine to glass
The whole arc, held in one room.
Result
Still mine — thirteen years later.
Most agency relationships don't last past the launch reveal. This one has outlasted four design trends, three commerce platforms, and every "we should just rebuild it" conversation. The work compounds when nobody rotates off.
Want to talk?
Most clients come by referral — but if this case study landed for you, that counts too. Tell me what you're building.